Description
Search Engine Optimization (SEO) is the process of managing two key elements: the properties of a client website, and the number, source, and quality of links coming to that site from other sites. The result is the capture of top-of-page listings following a search in Google or the other major search engines. Success requires exceptional technical expertise and extensive labor.
- Long-lasting results without per-click charges that continue as long as a campaign is active. Correctly optimized, sites can receive increased traffic for many years.
- Targeting of “broad-theme” keywords that extend the reach of the campaign significantly.
- Higher trust in “unpaid” results by searchers—thus higher click-through and conversion rates.
- Unlimited traffic potential without incremental costs.
- Faster business growth. SEO’s potential to create massive traffic can lead to higher sales and profits.
- Surpassing the competition in search engine ranking and visibility
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