PPC

Pay Per Click (PPC) marketing has become a key online strategy since it drives prompt, targeted and pre-qualified traffic to a client’s site. Other benefits include ease of control over cost, continual keyword testing, both local and global exposure, and increased organic “click-through” rates.

Managing a PPC campaign is very complex. It requires extensive expertise in analyzing, planning and the careful, measured execution. A poorly designed campaign can saddle a client with high costs and scarce improvement in sales.

With over a decade of experience and a highly trained staff, we are able to offer a professional PPC management program that is able to employ continual analysis and adept response to market changes.

Campaign elements include:

We focus on our customers through an in-depth understanding of each client’s objectives.

The greatest advantage provided by Pay Per Click advertising campaigns is that they can offer your website immediate search visibility far exceeding the results offered by SEO. A new PPC campaign can be launched and show results in a matter of days, while traditional organic SEO practices can take weeks to months to come to fruition. Consequently PPC campaigns are suitable if you are looking for instant online revenue generation.

PPC campaigns have the ability to time-effectively promote multiple phrases and keywords terms relevant to your business. A viewer searching a particular keyword can find it highlighted under the search engine descriptions. This results in directing highly-targeted traffic to you by providing your website with a more prioritized position on Search Engine result pages. Balancing your PPC advertising budget across search engines will also help drive the best ROI. Controlling search engine results for your branded keyword terms will reinforce branding.

With PPC advertising, you will have a great opportunity to improve any existing PPC campaigns or test new ideas prior to product launches and announcements of offers.

Startup costs are minimal and set-up is quick. In addition, you pay per performance, directly related to the number of visitors drawn to your website instead of the number of times that your ad is displayed. This keeps PPC campaigns cost-effective.

You are empowered to target ads to geographically specific markets capturing the audience of relevant high traffic websites. Consequently, PPC is highly effective for direct selling of services and goods. This geographic marketing dissolves restrictions of size and location, allowing major global brands and small local businesses to take equal advantage of PPC advertising campaigns.

We have what it takes to drive your successful PPC advertising campaign. We have the extensive knowledge and experience in the ever-changing landscape of online marketing, plus we will keep your business interests in mind.